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3 ways to design teddy bear coats


I've been to enough cold places during the winter to know the importance of investing in a quality coat. No matter the style, some things are non-negotiable. The perfect winter coat should be stylish, versatile and on-trend. Enters: Max Mara Iconic teddy coats. Featuring both the original It coat and the brand's newer shades, the Italian fashion house's custom-made outerwear collection is as chic and comfortable as they come.

Who What Wear is very owned Natalie Cantell, who has worked in the industry for more than a decade as a model, editor, and stylist and has lived no fewer than 11 winters in New York City, the teddy coat is a staple. "It's iconic and classic, and yet it re-emerges as a modern must-have year after year," she told me. Naturally, she took the opportunity to design three looks for the new season of Max Mara, inspired by the latest teddy coats every editor is watching.


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