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How to Wear Pantone's 2023 Color of the Year Viva Magenta


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The greatest this year fashion moments From Hollywood Style Stars With bright colors that caught attention on the red carpet, indicating that 2023 will be another year that pushes the boundaries of fashion. With power hairdo like Zendaya And Cardi B is executing it effectively Barbecue directionit is not surprising that Pantone announced a vibrant shade of purple In the color of the year 2023.

While it goes with the same bold base, 'Viva Magenta' is a harmonious hue that hails from red, with hints of pink and purple. Described as empowering, "it's a fresh, moving red that oozes pure joy, encouraging experimentation and unrestrained self-expression. It's a color that's bold, witty, and inclusive," according to a statement on Facebook. Pantone website. “In this age of technology, we are looking to be inspired by nature and what is real,” says the CEO of the Color Institute Letris Wiseman He said.

We've already seen some of this energy emanating from the likes Laurie Harveywho recently rocked a huge purple hue Christian Cowan skirt at the Harper's Bazaar Icons Gala; Serena Williamswhich translated the look via pleated Gucci dress At the Oscars. And the Cynthia Erivowho was ahead of the match at Schiaparelli's at the 2020 SAG Awards. These pioneers wore "Viva Magenta" even before the spotlight hit them.

Ahead, see how they embraced color, then get inspired and shop fun pieces to bring into your own wardrobe for 2023.


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