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Elon Musk plans to relaunch Twitter Premium Service, again - Billboard


Elon Musk Friday (November 25th) said that Twitter It plans to relaunch the premium service that will offer different colored checkmarks to accounts next week, in a fresh move to revamp the service after a previous attempt backfired.

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It is the latest change to the billionaire Tesla CEO's social media platform Buyer Last month for $44 billion, it comes a day after Musk announced that he would grant an "amnesty" for suspended accounts and causing more uncertainty for users.

Twitter previously suspended its premium service, under which Musk gives blue check ratings to anyone who pays $8 a month, due to a wave of fraudulent accounts. Originally, the blue check was given to government agencies, businesses, celebrities and journalists verified by the platform to prevent impersonation.

Musk said Friday that in the latest version, companies will get a gold check, governments will get a gray check, and individuals who pay for the service, whether they're celebrities or not, will get a blue check.

"All verified accounts will be manually authenticated before a check is triggered," he said, adding that it was "painful but necessary" and promising a "longer explanation" next week. He said the service was "tentatively going live" on December 2nd. 2.

Twitter had suspended the revamped premium service days after it was launched earlier this month after accounts impersonated companies including pharmaceutical giant Eli Lilly & Co. , Nintendo, Lockheed Martin, and even Musk's own companies Tesla and SpaceX, along with many professional and political sports. Numbers.

It was just one change in the last two days. On Thursday, Musk said he would grant a "pardon" to suspended accounts, following the results of an online survey he conducted on whether to reinstate accounts that didn't "break the law or engage in egregious spam."

The yes vote was 72%. Such online surveys are not scientific and can easily be affected by bots. Musk has also used one before Recovery Former US President Donald Trump's account.

“The people have spoken. The pardon begins next week.” Musk tweeted on Thursday, using a Latin phrase meaning “the voice of the people, the voice of God.”

The move is likely to put the company on a crash course with European regulators seeking to clamp down on harmful online content with tough new rules, helping cement Europe's reputation as the global leader in efforts to rein in the power of social media companies and others. digital platforms.

Granting blanket amnesties based on an online survey is an “arbitrary approach” that is “difficult to reconcile with the Digital Services Act,” said Zack Myers, a senior fellow at the Center for European Reform, a new EU law it will begin to implement. to the largest online platforms by mid-2023.

The law aims to protect Internet users from illegal content and limit the spread of harmful but legal content. Myers said it requires large social media platforms to be "diligent and objective" in enforcing the restrictions, which should be clearly spelled out in the fine print for users when they sign up.

Britain is also working on its own online safety law.

"Unless Musk quickly shifts from a 'move fast and break things' approach to a more sober management style, he will be on a collision course with regulators in Brussels and London," Myers said.

EU officials have taken to social media to highlight their concerns. The 27-nation bloc's executive committee published a report on Thursday that found Twitter took longer to review and remove less hateful content this year than in 2021.

The report drew on data collected during the spring — before Musk acquired Twitter — as part of an annual assessment of online platforms' compliance with the bloc's voluntary code of conduct on misinformation. It found that Twitter rated just over half of the notifications it received about illegal hate speech within 24 hours, down from 82% in 2021.

The numbers may continue to worsen. Since taking office, Musk has laid off half of the 7,500-strong company's workforce along with the countless contractors responsible for moderating content. Several other people have resigned, including the company's head of trust and safety.

The bloc's justice commissioner, Didier Reynders, tweeted Thursday night after a meeting with Twitter executives at the company's European headquarters in Dublin that Twitter's recent layoffs and the outcome of the EU review were "a source of concern".

Reynders said at the meeting that he "confirmed that we expect Twitter to live up to its voluntary obligations and comply with EU rules," including the Digital Services Act and the block's strict privacy regulations known as the General Data Protection Regulation, or GDPR.

Vera Jourova, the European Commission's vice president for values ​​and transparency, tweeted Thursday night that she was concerned about news reports that an "enormous number" of European Twitter employees had been fired.

"If you want effective detection and action against #disinformation & Propaganda, it takes resources," Jourova said. "Especially in the context of Russia's disinformation war."


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