This article is in collaboration with Lincoln. Our opinions and ideas are our own.
If you spend any time in your car, especially in traffic, you know that if you're going to be going through traffic, you'll at least want the drive to be quiet—or as quiet as you can make it. So, when Lincoln launched his "Coastal Mornings" scent with Serena Williams at Art Basel and shared an indoor retreat with Rejuvenation Moods, he caught our eye!
Lincoln celebrated its centenary at Miami Art Week to celebrate Lincoln's endless endeavor "Serenity, softness, and 'the power of refuge'."
The mysterious part? (We love a good humor!) Even Serena Williams Catch our attention on the 'Gram With the news that they may be introducing a new fragrance - but that's not one you or I can wear - we can just try it, exclusively inside the Lincoln Star™ Concept. Luxurious futuristic And the calm down? Oh, we're listening now.
An indoor sanctuary inside your car? We are always here for things that inspire or make room for an improved mental health experience. Always...and with the traffic we've endured and we'll continue to brave?
If there's anything that can make driving two hours in traffic, doing 30 miles, smoother? We need to know all the details and, of course, share them with you!
The power of sanctuary in the activation of the Lincoln Art Basel
Before the activation begins, Lincoln invites a few influencers to Art Basel, leaving them completely in the dark about revealing the secret hideaway!
The ambassadors received an invitation and a bottle of perfume in the mail and were asked to come to Miami to prepare for a huge announcement! There was no plea to Lincoln, just a bottle, an invitation, and a vague hint that Serena Williams would be involved in some way.
Mystery and suspense, right?
When the influencers arrived at the SLS Hotel, they were very pleasantly surprised to find that this was part of Lincoln's year-round commitment to "The Power of Refuge". Received just days earlier, Lincoln announced that the bottle of invitation and perfume is, in fact, one of the car's sensual rejuvenation offerings—but it can only be experienced inside a Lincoln.
But the revitalization didn't stop there...
At the intersection of scent and sanctuary
Lincoln hosted "The intersection of scent and sanctuary" With tennis icon and Lincoln Brand Ambassador Serena Williams to talk about "The Future of the Sanctuary and the Importance of Smell". She was joined by Gabriel Chiaffe, creative director of design and hospitality at Estee Lauder, and head of interior design at Lincoln, Ryan Nemec.
That's kind of genius, isn't it? For those of you who are back at work and have the silly commute they need, being able to take care of yourself and be serene in your car is totally smart.
“A sanctuary is a place where you can relax, refresh and let go of all the stress and worries of the world. The scent to me evokes coolness and calm, the sea at dawn, it is really beautiful, gentle and refreshing.” - Claire FashionBombDaily
Some of us already use car fresheners, but what if we really imagined a spa-like experience inside our car? From scent to massage, to lighting, to manipulating our senses and stresses? How many of you actually find yourself zoned out in your car 30 minutes before you enter your house? And what if he deliberately spent that time relaxing, connecting, and releasing?!
After the painting was finished, Lincoln unveiled an installation featuring the Lincoln Star™ Concept. Unveiled earlier this year, the concept hints at the brand's design for its future electric cars. The Lincoln Star™ Concept also calls for an indoor sanctuary reimagined with Rejuvenation Moods, "A harmonious sensory experience that includes massage, animation, sound, and even smell."
Did you understand that? A car that offers aromatherapy, massage chairs, specific acoustics that transport you to relaxation, and more? That's what these cases of renewal are about!
The power of a safe haven in your car with the mood of renewal
Lincoln rejuvenating scents are a unique brand-specific experience that leaves drivers feeling inspired and at ease. We're here for anything that will help us feel comfortable, especially while addressing the stress of traffic on the road.
The makeup showed that the scent Serena teased on her channels was actually, "Coastal Mornings!" Coastal Mornings is one of three cases of renewal in the Lincoln Star™ concept and its uses "Pleasant ambient sounds, the scent of sea mist, and the soft, warm glow of the sun with dynamic lighting throughout the cabin to replicate a sunrise beach stroll."
Can you actually imagine this kind of experience?
Jenny HighLowLuxxe share it "The scent inspires my mood for the day, how I feel in the day. The Coastal Morning scent gave me a sense of calm, but you also have some warm notes in there—a little bit of both. Lots of calm but warmth and readiness and getting ready for the day."
Creating a third space of comfort, relaxation and serenity the new A kind of sanctuary - that's what Lincoln and beyond wanted. Get into the mood of the three renovations that can provide a real sanctuary inside your car:
- Coastal morning Uses gentle ocean sounds, scents of sea mist, and the soft, warm glow of the sun with dynamic lighting throughout to replicate a sunrise beach stroll
- Conscious vitality It aims to re-energize the senses, with a refreshing and uplifting sound, dynamic abstract artwork, soft glowing lighting, and flowery scents throughout.
- evening cold Reflect dusk using a peaceful night soundtrack coordinated with a night sky video and an evergreen fragrance
The three moods are built around the body Natural circadian rhythm of morning, day and evening. With the help of connected technology, Mood will provide content updates and ways for customers to customize their settings in the future. "
more interesting? You can only experience this haven and scent inside Lincoln.
Learn more about the power of sanctuary and the mood of renewal, at Lincoln.com!
What are you going to do with Malath in your SUV? Can you imagine driving home stress free? Will you have to navigate traffic or embrace it as little of your time?
Either way, we could all use a little sanctuary in our lives, right? A bit of peace and quiet because we're on the road to whatever our destination is - right?!
the correct.
Let us know what you think!
* Lincoln concept car. Not available for purchase.
Source link
0 Comments