in Mr. Grady's words: “It's about the intersection of commerce and entertainment. They converged.”
The language of influence
Mr. Villaseñor said his deal with the Coyotes would allow him to get his hands on everything from, presumably, "campaigns to the arena color palette, drinks, lighting, logo and design, including out of the stereotypical merch program to street-level team dress-ups and formalities." It's like an in-house makeup program!
And not unlike what he's trying to do in Reinventing Pale, he's added some dazzling shots to ephemeral alpine action. "If you really dissect it, it's about honoring and amplifying heritage," Villaseñor said.
This is the kind of fashion talk traditionally found in design studios, not in the weight rooms. But, New York Islanders owner Scott Malkin said, it's not the only connection. Mr. Malkin is also the founder of Value Retail, a collection of luxury malls in Europe and Asia, and this year he started construction on a new shopping village next to the recently opened UBS hockey rink in Belmont Park.
Sport and fashion, he said, are "about creative energy paired with execution", about managing talent that often does not fit easily into a rigid structure and which must evolve as society does. They both deal with a relentless schedule and can have enormous psychological impact and reach, he said, and they both like to talk about "organizing an experiment."
And both are about the brand, on a macro and a micro level.
What is a brand, after all, other than a set of values encompassed by a name, logo, or object? It is a symbol that represents, for example, heritage, knowledge and beauty. Or excellence, ambition, strength, grace, vigor - all qualities that are associated with athletes. And sometimes handbags. or sneakers.
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