Being a beauty editor for a living, I can say my algorithm shows me Much beauty content. Whether it's an affordable con for an expensive foundation, the The best Zara perfumes or seeing Dyson Air Wrap at work to create Viral TikTok hairstylesNow, it's affecting my work as a journalist, as I'll often report on the viral TikTok brands and beauty products that are trending right now.
TikTok is great for showcasing new product launches. However, it also brought the cult classic back into the spotlight, long trusted by dermatologists, makeup artists, and hairstylists.
With so many opinions on TikTok, it can be difficult to choose a beauty product that might be right for you, or it can leave you wondering if the product you see everywhere might be overrated. So I've rounded up the TikTok-viral beauty brands I think are worth buying as someone who lives and breathes beauty as part of my job.
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