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Elon Musk tweeted a lot. What can his clothes tell us?


Among the many things newsworthy is tech punk right now Elon Musk This year, he said, perhaps the most surprising thing happened at the Met Gala. “I love fashion,” Musk said He said to a group of reporters on the red carpet on the first Monday in May. Seeming to score a few raised eyebrows, Musk explained, "I do, actually," Musk continued with increasing seriousness. "Sometimes it's seen as frivolous and maybe not that important, but I think beauty is very important and style and things that move the heart."

If his audience is skeptical, it's easy to see why. In the pantheon of Silicon Valley overlords, where the photo industry is taken as seriously as New Age health systems, Musk appears to be one of a kind. obverse to the persuasive powers of fashion and style—at least when it comes to his own clothes. at the World Cup Final in Qatar on Sunday, where Mask watched the game in the VIP box alongside Jared Kushner (ex) "Slim Suit Crowd"), head of Twitter wear Olive green T-shirt and simple black jeans (with oval belt clip). What a simple attitude the buckle-up outfit conveyed - perhaps a custom adopted from his new home state, Texas. (Musk is sometimes depicted in a cowboy hat, his He said He's a fan of the "space cowboy" aesthetic.) But nothing can hide the fact that the man who'd spent $44 billion to become the center of attention looked unprepared for a moment, as if he'd thrown the first thing he'd ever seen his Doha penthouse suite.

Musk in the World Cup final.

Dan Mullan/Getty Images

In response to a poll Musk posted this week asking if he should step down as Twitter boss, one user had a different suggestion: "Honestly, you should hire a stylist just for the sake of style."

There is a long tradition of the rich and famous tech giants getting in on the fashion world. Since Steve Jobs asked Issey Miyake To make him a subtle black turtleneck for everyday use, the apparel has been an essential part of legend-making in the tech world. The everyday outfit of the predecessor of the iPhone predicted a monastic commitment to creativity, a concern for high design shrouded in modesty.

Likewise, Mark Zuckerberg's gray T-shirts are designed to free his mind from making non-Facebook decisions — or at least to give that impression. (Because he's a billionaire, it was made by Brunello Cucinelli, the cashmere-clad humanist who... Distributes clothes and philosophical reflections from his Peruvian village natives to world-wealthy tech moguls like Jeff Bezos and Marc Benioff.) Twitter founder Jack Dorsey, on the other hand, made himself An anti-crypto evangelist and peppy CEO with a closet full of Rick Owens shorts and skinny leather jackets.


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