Photo: Imaxtree
These are the stories making headlines on Monday.
How brands find new clients
As independent brands look to establish themselves in an oversaturated market, they look to word of mouth, trunk shows, and small networking events to build their client base, rather than traditional advertising. Le Majordome, based in Zurich shoe brand which opened a downtown store last fall, has relied heavily on encouraging neighborhood stores to refer customers to them and hosting happy hour events for all ages. selling by pieces Neighbors to help identify the brand. fashion business
The fashionless world of Max Mara
for Harper's BazaarRachel Tashjian, invites readers into a world free of labels and free of trends Max Mara. Citing the brand's unique bonds with powerful personalities, such as Angelina JolieAnd the Meghan Markle And the Nancy PelosiZhajian stresses the importance of brand commitment low and "Putting women before clothes." Ian Griffiths, Creative Director of Max Mara says, "There's a sea of ideas out there, and it's overwhelming. And I always think Max Mara is a rock in the sea. It represents enduring value. It clings to something with meaning." Harper's Bazaar
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Christopher John Rogers and Dries Van Noten in conversation
for New York timesdesigners Christopher John Rogers And the Dries Van Noten They spoke for the first time via video call about their branding, unique use of color, design process, and more. On staying inspired, Rogers asks, "When you feel like you want to take your work in a different direction than what is expected of you, how do you handle that?" In response, Van Noten said: "I really try to start with a blank page in front of me for each set [...] We always say that if it sold very well last season, everyone has it, so we have to surprise them with something else.” New York times
The beauty industry needs to talk about veiled hair care
For Allure, Hajar Muhammad discusses the lack of representation in beauty industry for my hijab Poetry. It raises common concerns like the "veiling alopecia" she describes Poetry loss from veil friction. "When your hair is in a bun most of the day and you're rubbing against the texture of your headscarf, it's inevitable that you'll have hair-related issues like hair thinning, receding hairline, and breakage," says Mohamed. When it comes to brand marketing, it shares those brands like Briogeo Waday is receptive to opening up a conversation about how to include Hibjabi influencers in their campaigns, and say that even these small steps can have positive effects. Lure
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